A Beginner’s Guide to Digital Marketing for Small Businesses in New Zealand

Written By Tobias Hopkins

Digital marketing is a game-changer for small businesses, offering affordable and effective ways to connect with customers. Here’s how to get started:

1.       Start with Social Media

Social Media is an excellent, and completely free way to reach both your existing customers and a wide base of prospects or leads.

  • Pick Your Platform: Use Instagram for visual products, Facebook for community-building, and LinkedIn for B2B connections.

  • Engage Regularly: Post updates, respond to comments, and share behind-the-scenes content.

  • Use Ads (If your budget allows): Platforms like Facebook let you target local customers by location and interests.

2.       Optimise for Local SEO

Simple things like regularly updating your website content, and focussing on hitting your keywords in an organic way can significantly boost traffic to your website.

  • Google My Business: Claim and update your profile to appear in local search results.

  • Local Keywords: Use terms like “organic bakery in Auckland” on your website.

  • Encourage Reviews: Positive Google reviews improve your visibility and credibility.

3.       Create Valuable Content

Photos, videos, blogs and customer testimonials are all great ways to draw more attention to your brand. It can sometimes be a good idea to focus where your competitors aren’t as this will increase the novelty effect. Don’t be afraid to step outside of the box and introduce some humour as well!

  • Videos and Blogs: Share how-tos, customer stories, or tips related to your industry.

  • Testimonials: Highlight success stories to build trust.

Digital marketing doesn’t have to be complex. Start small, focus on platforms your customers use, and track your results. By combining social media, SEO, and local outreach, your business can thrive in New Zealand’s competitive market.

Tobias Hopkins
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